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Press Coverage > SXSW 2016

Jun 22, 2016

BASSBOSS got some fantastic press coverage for our SXSW 2016 shows at The Main I & II. 

From Prosoundnetwork, to Mix Online, Live Design, Systems Contractor News, Electronic Musician, Church Production, Volterock Review, Lighting and Sound America, Sound and Video Contractor, we were happy with the great response!

Punchy Bass From New VS21 Subwoofer Efficiently Delivers Thud of Kick Drums and Thump of Synthesizers, while LA88 Line Array Fills Room with Sound

Austin, TX – May 3, 2016: Austin-based powered loudspeaker manufacturer BASSBOSS is well represented year round its their hometown, with speakers installed in popular venues such as Kingdom, Barcelona, Empire Control Room and Garage, and Ironwood Hall. But when the South by Southwest Music and Media Conference sweeps through town every March, a broader audience is exposed to the power and clarity of BASSBOSS speakers as these venues play host to many official showcases and events. For SXSW 2016, the company was asked to design and install two complete loudspeaker systems at official temporary stages The Main I and II in addition to their permanent installations around town.

Heightened State

“The fact that so many incredible artists descend upon Austin each year is really exciting,” says Lian Amber, CEO of BASSBOSS. “Having that kind of talent and intensity in one place creates electricity in the air, and BASSBOSS was proud to feed into that with our speaker installation at The Main I and II.” Located at the former home of Emo’s, a popular local live music club that has since relocated, BASSBOSS was tasked with providing a system that could convert a now bare indoor and outdoor XXXX capacity space into two separate clubs capable of handling the sound needs of top flight talent including Bun B and Steve Aoki.

BASSBOSS president David Lee designed a system that was up to the task by utilizing some of BASSBOSS’s newest technology, including the LA88 Line Array and VS21 Subwoofer.

Big Sound at The Main Event

For The Main I, an outdoor, semi-covered area that extended into an open-air courtyard, Lee chose 8 LA88 Line Arrays and 8 VS21 Subwoofers for the main system, with two AT312 tops, two DJ112 monitors, and two SSP218 subwoofers on stage for monitoring. “There was a fair amount of electronic music planned for the venue, so it was a perfect opportunity to showcase the VS21 Subwoofers with some big name artists that we knew could put them to good use.” Across the courtyard, the smaller indoor stage at The Main II called for Two AT312 tops, four ZV28 Subwoofers, and five CCM112 monitors, a system more than capable of filling the intimate room with a full range of frequencies.

Low-Frequency All-Star

Based on a popular custom subwoofer design of Lee’s, the VS21 Subwoofer is designed for a fast transient attack that works well with both acoustic and electronic instruments. That made it the perfect choice for The Main I. “The powerful hit of the 21” woofer has a crisp leading edge to it that works great with acoustic instruments like bass guitars and kick drums, while its remarkably flat response down to 27 Hz also makes it an excellent choice for the deep bass of EDM, trap, or hip-hop,” Lee says. “It’s an incredibly versatile sub and that’s why it’s perfect for a festival like South by Southwest, where you often have a wide variety of styles on the same stage.”

The VS21 Subwoofer achieves its trademark fast transient attack through an innovative vented enclosure, designed to both optimize low frequency performance and increase efficiency in the upper bass range. “It’s the upper bass where the transient attack is best realized, and because of the VS21 Subwoofer’s efficiency there we can make better use of the overall dynamic power of the amplifier,” Lee explains. “The result is a sub that delivers more bottom, power, and punch than any other 21” sub on the market.”

Compact Power

The VS21 Subwoofer’s modest weight and minimal footprint make it an ideal subwoofer solution for both permanent and temporary installations. “A key idea behind about our products is that they’re plug-and-play,” Amber says, an attribute BASSBOSS achieves in part through their commitment to powered speakers. “With The Main I and II, we loaded in our speakers Tuesday morning and were up and running Tuesday night.” At 3’x 3’ x2’, the VS21 Profundo also fits in cubbies designed for many common folded horn subwoofers. “You can switch these in for your old subs and get a tremendous amount more power,” Lee says. “That means you can either go with fewer speakers for the same power, or get more power out of the same frontal area.”

Full Coverage at the High End

The new LA88 Line Array small-format line arrays delivered plenty of coverage to supplement the deep low end of the VS21 Subwoofers at The Main I. The compact form factor (25.25” wide x 19.5” deep and 9.75” high) allowed two 4-cabinet rigs to fit perfectly in the space. With ultra-wide 120-degree coverage there were no dead spots in the packed house. Self-powered by a 1500W amplifier, the LA88 Line Array  offered an incredibly flat frequency response in both the midrange and high-frequency bands, giving life to the diverse sounds of the festival. “They’re extremely powerful for their size,” Lee says. “They weren’t operating anywhere near their maximum capacity and were completely filling the room,” Lee says.

Sound Inspiring Emotion

“You could really tell that the audience was loving what they were hearing coming out of our speakers because the crowd was moving with the bass and pushing up against the stage, practically embracing the subs,” Amber says of the vibe at The Main I and II during the festival. “People were saying things like, ‘I didn’t expect to hear festival quality sound here’.” Dave Machinist, partner at Austin’s HE^RD Presents and Empire Control Room and Garage, which produced some of the shows taking place at The Main I and II, was one of few in attendance who was not surprised by the performance of BASSBOSS loudspeakers. “We’ve been using BASSBOSS at Empire Control Room and Garage for the last few years and every time we think we’re at the limit, our BASSBOSS speakers aren’t even close to clipping,” Machinist says. “I tell everyone if you want your stage or mobile DJ setup to sound great and make your clothes flap without hurting your audience’s ears, go with BASSBOSS.”

A Big Future

For Amber and Lee, The Main I and II was just the tip of the iceberg for BASSBOSS’s new VS21 Subwoofer and LA88 Line Arrays. “We’ve barely scratched the surface of what we can do with these products,” Lee says. “The VS21 Subwoofer is a subwoofer that will have broad appeal. It’s not just for EDM, it’s fantastic for reggae, rock n’ roll, country, you name it. And the LA88 Line Array has the power, throw, and coverage to be utilized for much larger spaces.” As BASSBOSS continues to infiltrate the hottest clubs in Austin—“We’re just about to install our 30th club in town,” Amber says—they know that SXSW festival-goers will take the visceral experience of BASSBOSS speakers delivering the sounds of artists like DJ Jazzy Jeff, Steve Aoki, and Bun B to their ears home with them. “It was great to see Steve Aoki tweeting about how happy he was with BASSBOSS, but it was even better to see all of those smiling faces in the audience,” Amber concludes.