Be Heard – Guitar Center
Guitar Center features David Lee of BASSBOSS
Quality matters. Equality matters.
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This year, we want to do something different. With the world in so much turmoil these days, we want to focus on why music matters. We want to tell the stories of artists and organizations that use music to raise awareness on critical issues facing us all, to help us heal, to bring us together—to make the world a better place. We want to create a platform for those artists to talk about the causes they’re passionate about, and are using their music to support.
As a child growing up in South Africa, BASSBOSS President and Product Engineer David Lee witnessed the effects of apartheid firsthand. “I realized that education and opportunity were the two biggest influences on success,” Lee said. Seeing the inequity and oppression that apartheid created directly influenced his work ethic and the philosophy driving BASSBOSS today. “I decided that everyone should be treated equally and given the same respect, information and opportunities to succeed,” Lee added.
When Lee immigrated to the U.S., he was surprised to find that even in America, equal opportunity and equal access to education were not guaranteed for everyone. Driven by a belief in equal opportunity, Lee committed to a company ethos that emphasized honesty and transparency. “I make sure that all the information we provide is accurate, and that we provide education and facts,” Lee said. “Because I believe all people deserve an equal opportunity for education and achievement, I believe that all customers need to know the facts about the products they buy, especially specifications that reflect the actual capabilities of the speakers.”
As a boutique manufacturer of powered speakers, Lee understands the importance of music in today’s society. “Music is a universal language,” he said. “Regardless of the genre, it reaches out cross-culturally and internationally. Music defuses conflict by familiarizing people across cultural divides. People who listen to music together, dance together … they begin to share a collective identity. Without music, we’d be in a lot more conflict.”
Music Made Physical