BASSBOSS + Universal Hip Hop Museum Installation Booming in the Bronx
The experience is an interactive journey through Hip Hop culture and history using artifacts, multimedia, artificial intelligence, and virtual and augmented technologies. The UHHM presents its archives and collection via experimental storytelling techniques focusing on the Five Elements of Hip Hop: MCing, DJing, Breakdancing, Aerosol Art and Knowledge.
BASSBOSS provided a loudspeaker system that fully immerses audiences in the sounds of the era, including their SV9 Powered 9” Monitors and Diamon 12” Powered Coaxial Monitors for pristine and powerful musical reproduction, and BB15 Single 15”, DJ18 Single 18” and SSP218 Double 18” Powered Subwoofers to seriously amp up the bass in the 3000 sq. ft. installation space.
UHHM Founding Member Shawn “Cutman LG” Thomas, Curator of Music Programming at the UHHM brought BASSBOSS to the attention of the museum staff, believing that a BASSBOSS system would bring the exhibit the intensity and clarity needed to immerse audience members in the sounds of the era. In Cutman’s opinion, “BASSBOSS is the sound of the future right here in the present.”
UHHM Executive Director Rocky Bucano was on board from the start. “The new sound system provided by BASSBOSS for the [R]Evolution of Hip Hop's new Golden Era exhibit puts the bass in your face! The first thing that visitors to the exhibit realize is that the sound is amazing and that puts them right in the center of the experience.”
Located in the birthplace of the genre, the Universal Hip Hop Museum in the Bronx celebrates and preserves the history of local and global Hip Hop to inspire, empower, and to promote understanding. Opening in 2024, this 50,000+ sq ft museum will provide a window into the music, style, art, culture and fashion of the Hip Hop experience.
BASSBOSS was introduced to the team at the UHHM by hip hop legend Grand Wizzard Theodore, legendary creator of turntabilist techniques.
“The sound of the museum was an important element to present the RIAA Certified, Grammy winning, chart topping, Hall of Fame artists in excellent sonic environments when we were designing our interactive museum,” says Elai Tubo, Curator of Sound for the UHHM. “The museum was looking for a partner that understood our vision. BASSBOSS not only saw our vision but brought an expertise which took our vision to the next level. As a Recording/Mix Engineer for over 35 years, I must say I was pleasantly surprised. So now these days when someone says ‘Yo, Elai turn up the Bass…’ I turn up BASSBOSS.”
The UHHM is the designated cultural anchor of Bronx Point, a transformative mixed-use development of approximately 530,000 square feet currently under construction that will bring permanently affordable housing, interactive and educational community facilities, dynamic retail spaces, and public esplanade space adjoining the adjacent Harlem River waterfront in the South Bronx.
The $80-million Universal Hip Hop Museum has in its current collection over 30,000 objects from the history of the global cultural phenomenon. In addition to the in-person experience as a smart museum of the future, the UHHM will broadcast live musical performances, break dancing sessions and fashion shows in addition to other unique programming at the museum, with content available online and in the metaverse as well.
The museum has been funded by public grants, charitable organizations, a $5-million gift from tech partner Microsoft and donations from music executives, Lyor Cohen, who previously led Def Jam Recordings, and Tom Silverman, founder of Tommy Boy Records.