Be Heard – Guitar Center

'Be Heard' - Guitar Center annual and feature of David Lee
November 25, 2019

Guitar Center features David Lee of BASSBOSS

Quality matters. Equality matters. 

Check out the publication called
“Be Heard”

This year, we want to do something different. With the world in so much turmoil these days, we want to focus on why music matters. We want to tell the stories of artists and organizations that use music to raise awareness on critical issues facing us all, to help us heal, to bring us together—to make the world a better place. We want to create a platform for those artists to talk about the causes they’re passionate about, and are using their music to support.

As a child growing up in South Africa, BASSBOSS President and Product Engineer David Lee witnessed the effects of apartheid firsthand. “I realized that education and opportunity were the two biggest influences on success,” Lee said. Seeing the inequity and oppression that apartheid created directly influenced his work ethic and the philosophy driving BASSBOSS today. “I decided that everyone should be treated equally and given the same respect, information and opportunities to succeed,” Lee added.

When Lee immigrated to the U.S., he was surprised to find that even in America, equal opportunity and equal access to education were not guaranteed for everyone. Driven by a belief in equal opportunity, Lee committed to a company ethos that emphasized honesty and transparency. “I make sure that all the information we provide is accurate, and that we provide education and facts,” Lee said. “Because I believe all people deserve an equal opportunity for education and achievement, I believe that all customers need to know the facts about the products they buy, especially specifications that reflect the actual capabilities of the speakers.”

As a boutique manufacturer of powered speakers, Lee understands the importance of music in today’s society. “Music is a universal language,” he said. “Regardless of the genre, it reaches out cross-culturally and internationally. Music defuses conflict by familiarizing people across cultural divides. People who listen to music together, dance together … they begin to share a collective identity. Without music, we’d be in a lot more conflict.”

Music Made Physical

More Stories…

Reunite at NAMM 2022

Experience the NAMM Loudspeaker Showcase

Smog Records 15 Year

Come enjoy the epic 15 Year Anniversary

BASSBOSS joins American Music & Sound’s Distribution Family

Welcome American Music & Sound as our exclusive distributor for North America.

Demo BASSBOSS at 33 Guitar Centers

Guitar Center stocks 33 stores with the BB15 Powered Subwoofer and the SV9 Powered Top.

Stankonia Studios Goes Deeper with BASSBOSS Installation

The Birthplace of Outkast’ Greatest Hits Goes Deeper
with New BASSBOSS Installation

Spotify Jam Sessions With BASSBOSS

The Best Playlists For BASSBOSS Sound Systems

New System for Watts Empowerment Center

Giving Back to the Community

Welcome The BB15 15″ Powered Sub

Welcome to the “BABY” BB15 Subwoofer!

MURDA BEATZ on Pensado’s Place

Multi-platinum hip-hop producer – nice shoutout to BASSBOSS!

Production Subs

Mobile Subs

Production Tops

Mobile Tops



Quad 21" Subwoofer

BASSBOSS ZV28-MKII Powered Subwoofer


Double 18" Subwoofer

BASSBOSS SSP218 Powered Subwoofer


Double 18" Subwoofer


Double 15" Subwoofer



Single 21" Subwoofer


Single 18" Subwoofer

BASSBOSS DJ18S Powered Subwoofer


Single 18" Subwoofer

BASSBOSS BB15 Powered Subwoofer Hero


Single 15" Subwoofer



Dual 12" Line Array

BASSBOSS AT312 Powered Top Loudspeaker


3-Way 12" Top


2-Way 12" Top



Single 12" Top

DiaMon 112

Single 12" Coaxial Top

BASSBOSS SV9 Powered MicroMain Loudspeaker


Single 9" Top